Campaign Performance Report
Compare and analyze campaign metrics across all active campaigns
💰
Total Revenue
$156,782
+12% from previous period
👥
Total Donors
892
+8% from previous period
📊
Avg. Donation
$175.76
+5% from previous period
🎯
Conversion Rate
3.2%
+0.5% from previous period
Campaign Comparison
| Campaign | Revenue | Donors | Avg. Donation | Conversion | Trend |
|---|---|---|---|---|---|
|
Annual Gala 2024
Event
|
$25,430 | 142 | $179.08 | 4.2% | ↑ 15% |
|
Charity Run 2024
Event
|
$18,245 | 98 | $186.17 | 3.8% | ↑ 8% |
|
Scholarship Fund
Ongoing
|
$113,107 | 652 | $173.48 | 2.9% | ↑ 12% |
Revenue Trend
Donor Growth
Campaign Insights
💡
Top Performing Campaign
The Scholarship Fund is showing the highest conversion rate and donor retention.
⚠️
Attention Needed
The Charity Run campaign has lower than average conversion rates. Consider reviewing the donation process.
📈
Growth Opportunity
The Annual Gala shows strong potential for increased donor engagement through social media campaigns.